Sobre a Mobius Bloom
O venture studio por trás da Whalexy.
Venture Studio
A Mobius Bloom Ventures Pvt. Ltd. é um venture studio de tecnologia com sede em Raipur, na Índia. Criamos produtos de software para pequenas e médias empresas em mercados emergentes de alto crescimento, começando por mercados com características semelhantes.
The studio operates on a hub-and-spoke model: a central engineering team, AI/ML specialists, and growth operators build and scale focused SaaS products, each solving a costly problem for business owners who cannot afford enterprise software.
Why Indonesia
Our flagship product is Whalexy, an automation platform for the WhatsApp Business API. That is where revenue, customer learning, and the studio's international expansion begin.
India and Indonesia are key growing messaging markets, and the problems of an SMB owner in Raipur and Jakarta are almost identical: too many customer messages, too few staff, little accessible automation, and enterprise vendors that ignore this segment.
What is Whalexy
A WhatsApp Business API automation platform built for micro, small, and medium businesses.
Broadcast Campaigns
Send promotions and updates to thousands of opt-in customers with open rates that email cannot reach.
AI Automation
Answer FAQs, qualify leads, recover abandoned carts, and confirm orders 24/7 without growing your team.
Shared Inbox
Multiple agents on a single verified WhatsApp number, with assignments, tags, and full conversation history.
Chat Commerce
Product discovery, ordering, and payments right inside the conversation.
Integrations
Connects with the CRM, e-commerce, and payment systems the business already uses.
No-Code First
A merchant can set up a working automation in a single afternoon: no developer, no consultant, no six-week project.
Whalexy's Mission for Indonesia
To put enterprise-grade WhatsApp automation in the hands of every Indonesian small business, at a price a warung, a clinic, or a neighborhood shop can actually pay.
Indonesia runs on chat. But the platforms that make WhatsApp powerful, such as global enterprise vendors, were built for banks, telecoms, and enterprise retail. Their pricing starts in the thousands of dollars per month, their onboarding takes weeks, and their sales process requires a procurement department.
Whalexy's mission in Indonesia is to close that gap: official Meta API access, AI automation, and campaign tools, self-serve, priced in IDR, and live in days, not months.
Whalexy's Vision for Indonesia
By 2030, to be the default WhatsApp growth platform for Indonesia's small and medium businesses, the tool a business owner recommends to another business owner.
- SMB-first, always. The underserved segment is small business, where Whalexy builds density, word-of-mouth, and defensibility.
- Partner-led distribution through Indonesian digital agencies, consultants, and resellers with recurring commission.
- Fully localised product with English interface, QRIS/GoPay/OVO/Dana payment flows, PDP-compliant consent management, and IDR pricing.
- Generative AI agents that handle real conversations.
Why Indonesia, Why Now
The market facts make the case on their own.
| Market signal | What it means for Whalexy |
|---|---|
| ~112M+ active WhatsApp users (growing rapidly for B2C interactions) | WhatsApp is the key dominant channel in Indonesia. Third-largest WhatsApp market in the world. |
| ~2M+ businesses active on WhatsApp Business; 85% of customer-facing MSMEs adopt chat commerce | The chat commerce habit is already solved. Businesses know they need chat automation; they just lack tools. |
| ~64M+ registered MSMEs, accounting for 99.9% of establishments | The largest economic contributor in Indonesia, absorbing 97% of total workforce. |
| API adoption growing among large enterprises, but zero penetration among MSMEs | The enterprise layer is saturated. The SMB layer is wide open. That gap is Whalexy's entire thesis. |
| QRIS/GoPay/OVO/Dana integrate into chat payment flows; MSMEs monetise chat commerce harder than almost any other channel | Indonesian businesses monetise chat interactions heavily. Willingness to pay for tools follows. |
Meta's per-conversation pricing and data protection regulations are pushing businesses off grey-market bulk senders and onto the official API. Every business forced to migrate needs a platform. Enterprise players will not serve them at their price point. Whalexy will.
How Whalexy Benefits Indonesian Businesses
More sales, faster service, compliance, and transparent pricing without the enterprise tax.
Sell More
- Campaign broadcasts with 90%+ open rates versus ~20% for email.
- Abandoned cart recovery and automated follow-ups that convert at 3-7% versus under 1% for email.
- In-chat catalogue plus QRIS/GoPay/OVO/Dana checkout so customers discover, decide, and pay inside the conversation.
Serve Faster
- AI chatbots resolve up to 80% of routine questions instantly.
- Shared inbox lets a whole team work one WhatsApp number with automatic assignment.
- Automation covers the same hours as a part-time attendant for a fraction of the cost.
Stay Compliant
- Official Meta API access: no banned numbers, no grey-market bulk senders.
- PDP-compliant opt-in and consent logging built in.
- Verified business profile: credibility with customers from the first message.
Avoid Enterprise Tax
- No Rp 3.000.000 - Rp 15.000.000 setup fees.
- No consultative sales cycle or mandatory professional services.
- Self-serve onboarding in English, live in days, with monthly pricing in IDR.
TAM, SAM, SOM: Indonesia
Bottom-up estimates from business counts and observed SMB pricing bands, cross-checked against industry reports.
| Layer | Definition & size | Annual value (illustrative) |
|---|---|---|
| TAM | All ~64M registered MSMEs, plus mid-market. Realistic addressable universe: the ~2M businesses active on WhatsApp Business. | 2M businesses x Rp 450.000/mo x 12 = ~Rp 10.8T, or ~USD 675M theoretical ceiling. |
| SAM | Formalised MSMEs with digital sales motion and capacity to pay for SaaS: conservatively 10% of active businesses, around 200K businesses. | 200K businesses x Rp 450.000/mo x 12 = ~Rp 1.08T, or ~USD 67.5M serviceable market. |
| SOM (3 yr) | Realistic obtainable share via partner-led entry: 2% of SAM, around 4,000 paying customers by Year 3. | 4,000 x Rp 450.000/mo x 12 = ~Rp 21.6B, or ~USD 1.35M ARR from Indonesia by Year 3. |
Blended ARPU: Rp 450.000/month (modelling reference). The number that matters for the next 12 months is not the theoretical market size; it is how many channel partners Whalexy signs and how many customers each one closes per month.
Whalexy vs. Indonesian Market
Whalexy's IDR pricing is being finalised with our founding channel partners, based on local market research.
| Provider | Entry price (monthly) | Setup / onboarding | Positioning & weakness for SMBs |
|---|---|---|---|
| Whalexy | Being finalised with founding channel partners. Zero setup fee, always. | Rp 0, self-serve, live in days | SMB-first. AI automation, campaigns, team inbox, QRIS/GoPay/OVO/Dana flows, no enterprise tax. |
| SleekFlow | Starts at ~$149/mo (approx. Rp 2.400.000/mo) in USD | Complex configuration, self-serve or agency setup | Omnichannel focused. USD billing only, higher price tier, heavier than an SMB needs. |
| Respond.io | Starts at ~$79-99/mo (approx. Rp 1.250.000 - Rp 1.600.000/mo) in USD | Self-serve; tiered scaling | Enterprise focus. Opaque volume scaling, USD billing, no local support. |
| Wati | Starts at ~$39-99/mo (approx. Rp 600.000 - Rp 1.600.000/mo) in USD | Self-serve | Global player. Decent features, but USD billing and weak local presence. |
| Local SMS / Chat Agencies | Rp 300.000 - Rp 1.000.000/mo | Manual setup | Local agencies providing SMS/viber bulk blasts, but zero native AI or self-serve platform depth. |
Our pricing principles (what won't change)
SMB-focused
We sit deliberately between the thin local tools and the enterprise BSPs — serious automation at a price a small business can actually carry.
Local billing
Billed in IDR via local rails (QRIS, GoPay, OVO, Dana, local cards). No USD billing — that's a self-inflicted wound we won't repeat.
Zero setup
Zero setup fee, forever. The absence of the Rp 3.000.000 - Rp 15.000.000 setup fee is our headline, not the fine print.
Where Whalexy Wins, and Where It Doesn't
Whalexy wins when
- The buyer is a small or medium business with 2-50 people that lives on chat and has outgrown the free apps.
- The buyer is price-sensitive, allergic to setup fees, and unwilling to run a procurement process.
- The buyer works in retail, clinics, education, food service, real estate, or local services: high message volume, thin margins.
- The buyer is reached through a local agency or consultant rather than a sales team Whalexy would have to build from zero.
Where Whalexy steps back
- The buyer is a bank, telecom, or enterprise retailer needing omnichannel orchestration, SLAs, and on-site professional services.
- The business wants grey-market bulk blasting to non-opted-in lists. Whalexy does not serve this segment because it is a compliance and account-ban risk.
How We Enter Together
Market size means nothing without distribution. The Indonesia runs on a partner engine, proven in India and localized here.
What you earn. Recurring commission on every account you close — up to 25% of the subscription, for the life of the account. This is a book of recurring revenue you build, not a one-time referral fee. The full tier structure is shared during partner onboarding.
How it runs:
Channel Partner Recruitment
Targeting Indonesian digital agencies and WhatsApp consultants already serving SMBs. Using tier-based recurring commission, local partner deck, and remote onboarding — no cost to join.
Self-Serve Activation
Launch localized website, in-product onboarding, and QRIS/GoPay/OVO/Dana billing. Partners generate the word-of-mouth; self-serve captures the demand.
In-Country Presence
The first Indonesia-based hire, a partner manager, happens only when partner-sourced MRR justifies it, not before.
Who we're looking for: digital agencies, marketing consultants, and WhatsApp specialists who already serve local SMBs, want recurring revenue over one-off project fees, and would rather resell a product that works than build their own.
Apply to the Whalexy Indonesia Channel Program
Program for digital agencies, marketing consultants, and WhatsApp specialists already serving small and medium businesses in Indonesia.